About HB&M Sports

Headquartered in Charlotte, NC, HB&M Sports is comprised of seasoned professionals with extensive experience in, and knowledge of, sports event management and entertainment marketing. Our dedicated staff has built a reputation as a leader in client service and cutting-edge innovation.

Whether we’re helping you make the most of your sport or event sponsorship, managing your on-site event, or executing your mobile marketing program, we bring our experience, energy and passion to every project.

 
 

Meet the leadership team

Erin Shusko, Vice President

Erin has been with HB&M Sports since 2004. She holds multiple account responsibilities including, marketing strategy, program development and representation, and managing team and sponsor relationships. Erin, a Charlotte native, is a graduate of the University of North Carolina at Chapel Hill.
erin@hbmsports.com

Jenny Thurstin, Vice President

Winning teams know that doing the little things right makes all the difference. With Jenny, HB&M Sports clients benefit from an attention to detail that keeps projects on course and on schedule. A graduate of Villanova University with a B.A. in Marketing, Jenny brings intelligence and diligence to every project, big or small.

Amy Sue Mork, Account Director

Amy Sue is a dedicated hospitality specialist with over 15 years of event management experience. She is a detail-oriented professional with strengths in event creation, planning, and execution. She excels at logistics and operations, and her attention to detail means that events and meetings go smoothly from concept to completion. Amy Sue, a Charlotte native, is a graduate of Elon University.

Colbi Bradley, Account Director

Colbi, originally from Texas and a graduate of Georgia Tech, has over 10 years of experience in sponsorship management for some of the world’s most well-known brands. During her career Colbi has had experience across many aspects of sponsorship marketing including, global activations in motorsports and extreme sports, national retail promotions, VIP hospitality experiences and content strategy.

Kirsten Arnoult, Account Manager

Kirsten strives to create an upbeat and personable experience for all clients from the start of the planning process to event execution. Since post-graduation from The University of South Carolina’s HRSM program, Kirsten has gained a well-versed background in multiple different areas of hospitality – including events with NASCAR, the PGA TOUR, NFL, and multiple Fortune 500 companies.

George Harris, President: Strategic Consultation

As president of HB&M Sports, George brings not only a strong business perspective to the table, but a hands-on, can-do attitude that translates into tangible results. George’s high energy and enthusiasm is behind the success of both HB&M Sports and its parent company, HB&M, a Philadelphia-based communications agency of which he is also president. A passionate race fan, George is well known and respected by team and track owners, drivers, crews, and corporate sponsors.
george@hbmadv.com

Kim Burton, Executive Vice President

A North Carolina State graduate and founding partner of HB&M Sports, Kim brings over 25 years of motorsports involvement and an insider's knowledge to the company. As executive vice president, Kim is able to use her many personal connections throughout the industry to make things happen for our clients.

Dave Lippincott, Creative Director

Dave Lippincott is an award-winning Creative Director and agency rock star with 25-plus years of professional experience in interactive, digital, broadcast, print and illustrative design. He brings his creative vision to a diverse portfolio of successful consumer, B2B and healthcare campaigns. His talents touch a wide range of industries that include automotive, sports, banking, fashion, real estate, building products and pharmaceutical brands. What gets Dave going every day is helping clients tell their story in ways that surprise, engage and create compelling connections.

Kristine Hunsinger, Accountant

Every successful organization needs an expert in accounting. We have that in Kristine, a Rutgers graduate who has been with the company since 2003. Kristine makes sure all accounting aspects of our business happen in a timely and accurate manner, a benefit to all our clients.

Caroline Franck, Account Coordinator

A graduate of the University of Tennessee, Caroline graduated with a bachelor’s degree in Therapeutic Recreation. After working in her field of study, Caroline decided to make a shift and pursue a career in sports marketing to combine her passions of sports and events. Caroline’s attention to detail and dynamic personality contributes to the success of multiple client projects here at HB&M Sports. She currently resides in Charlotte, her hometown.

Erin Shusko, Vice President

Erin has been with HB&M Sports since 2004. She holds multiple account responsibilities including, marketing strategy, program development and representation, and managing team and sponsor relationships. Erin, a Charlotte native, is a graduate of the University of North Carolina at Chapel Hill.
erin@hbmsports.com

Jenny Thurstin, Vice President

Winning teams know that doing the little things right makes all the difference. With Jenny, HB&M Sports clients benefit from an attention to detail that keeps projects on course and on schedule. A graduate of Villanova University with a B.A. in Marketing, Jenny brings intelligence and diligence to every project, big or small.

Amy Sue Mork, Account Director

Amy Sue is a dedicated hospitality specialist with over 15 years of event management experience. She is a detail-oriented professional with strengths in event creation, planning, and execution. She excels at logistics and operations, and her attention to detail means that events and meetings go smoothly from concept to completion. Amy Sue, a Charlotte native, is a graduate of Elon University.

Colbi Bradley, Account Director

Colbi, originally from Texas and a graduate of Georgia Tech, has over 10 years of experience in sponsorship management for some of the world’s most well-known brands. During her career Colbi has had experience across many aspects of sponsorship marketing including, global activations in motorsports and extreme sports, national retail promotions, VIP hospitality experiences and content strategy.

Kirsten Arnoult, Account Manager

Kirsten strives to create an upbeat and personable experience for all clients from the start of the planning process to event execution. Since post-graduation from The University of South Carolina’s HRSM program, Kirsten has gained a well-versed background in multiple different areas of hospitality – including events with NASCAR, the PGA TOUR, NFL, and multiple Fortune 500 companies.

George Harris, President: Strategic Consultation

As president of HB&M Sports, George brings not only a strong business perspective to the table, but a hands-on, can-do attitude that translates into tangible results. George’s high energy and enthusiasm is behind the success of both HB&M Sports and its parent company, HB&M, a Philadelphia-based communications agency of which he is also president. A passionate race fan, George is well known and respected by team and track owners, drivers, crews, and corporate sponsors.
george@hbmadv.com

Kim Burton, Executive Vice President

A North Carolina State graduate and founding partner of HB&M Sports, Kim brings over 25 years of motorsports involvement and an insider's knowledge to the company. As executive vice president, Kim is able to use her many personal connections throughout the industry to make things happen for our clients.

Dave Lippincott, Creative Director

Dave Lippincott is an award-winning Creative Director and agency rock star with 25-plus years of professional experience in interactive, digital, broadcast, print and illustrative design. He brings his creative vision to a diverse portfolio of successful consumer, B2B and healthcare campaigns. His talents touch a wide range of industries that include automotive, sports, banking, fashion, real estate, building products and pharmaceutical brands. What gets Dave going every day is helping clients tell their story in ways that surprise, engage and create compelling connections.

Kristine Hunsinger, Accountant

Every successful organization needs an expert in accounting. We have that in Kristine, a Rutgers graduate who has been with the company since 2003. Kristine makes sure all accounting aspects of our business happen in a timely and accurate manner, a benefit to all our clients.

Caroline Franck, Account Coordinator

A graduate of the University of Tennessee, Caroline graduated with a bachelor’s degree in Therapeutic Recreation. After working in her field of study, Caroline decided to make a shift and pursue a career in sports marketing to combine her passions of sports and events. Caroline’s attention to detail and dynamic personality contributes to the success of multiple client projects here at HB&M Sports. She currently resides in Charlotte, her hometown.