New England based retailer becomes the official auto parts supplier of New England’s only NASCAR track.


From its origins as one small store in Barre, Vermont, Bond Auto Parts has grown to become the 17th largest auto parts chain in America. Still locally owned and family managed, the company takes pride in providing outstanding service and connecting with its customers.

After partnering with several sports teams in the northeast, the next logical step for Bond Auto was to form a partnership with New Hampshire Motor Speedway in Loudon, NH, New England's only NASCAR track. In addition to making Bond the official auto parts supplier of the speedway, the agreement will enable Bond Auto to connect with customers and engage with race fans during both NASCAR weekends at Loudon.

With a focus on building brand awareness, HB&M Sports worked alongside the Bond marketing team to activate their 40' x 40' event marketing footprint, creating an interactive space that would leave a lasting impression on fans.

Guests that visited the Bond display participated in our own version of "plinko" and took a turn at the spin-to-win wheel, both of which offered a variety of product giveaways. HB&M built and designed a custom data collect app to capture information from guests, allowing them not only the chance to become a Bond Auto Rewards Club Member but also enter for a chance to win Sprint Cup tickets during the July weekend and a custom Yeti Cooler in September! Fans were treated to an ACT driver autograph session outside the Bond display the morning of the Bond ACT Invitational along with daily visits from the company's mascot, Georgie. Bond executives and employees were also present throughout the weekend to welcome guests into the area, answer questions and hand out in-store coupons, proving their commitment to customer satisfaction.

In addition to the display footprint, Bond also entertained 100+ customers in the unique "Granite Ledge" hospitality area, located high above Turn 3. Race day ended with a Victory Lane celebration as Eddie MacDonald took the checkered flag in the 2015 Bond ACT Invitational.

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